Semiconductor / Hardware Tech
Semiconductor
Operator UI for a semiconductor wafer grinder. Zero-error environment. Strict NDA. Three software vendors, one coherent interface.
- HMI / UX/UI Design
Digitizing Construction Workflows.
Designed a multi-sided marketplace platform from scratch to connect clients, architects, engineers, contractors, and agents through a single source of truth across Web Platform and Mobile App experiences.
[01]IMPACT & SUMMARY_
FIVE DISCONNECTED WORKFLOWS. ONE UNIFIED PLATFORM.
5 Roles
Unified clients, architects, engineers, contractors, and agents
Web + Mobile
Delivered a cross-platform multi-sided marketplace
Five different people need to use the same platform. The problem is — they each have a completely different definition of what "the project" looks like.
Digitized and centralized a highly fragmented construction process. By establishing a single source of truth, the platform enables seamless cross-party collaboration without duplicating data or confusing users.
Executive Summary
- The Challenge: 5 distinct stakeholder types operated in silos across disconnected tools, leading to massive operational inefficiencies.
- The Solution: Engineered a role-aware architecture where each persona receives a tailored dashboard powered by the same shared project database.
- My Role: Sole Product Designer owning the full lifecycle—from enterprise discovery and IA to modular design systems and developer handoff.
[02]THE PROBLEM_
THE PROBLEM
ONE PLATFORM. FIVE ROLES. ZERO CONFUSION.
Five different people need to use the same platform. The problem is — they each have a completely different definition of what "the project" looks like.
In the construction industry, what an architect needs to see (version control for blueprints) is vastly different from what a client wants to see (payment milestones). Forcing them into the same interface creates cognitive overload.
[03]DISCOVERY & APPROACH_
DISCOVERY & APPROACH
DESIGNING WITH INCOMPLETE INFORMATION.
In strict enterprise B2B environments, direct access to end-users (like on-site contractors or busy clients) is often restricted by NDAs and operational barriers. Discovery required adapting to these constraints.
Enterprise Proxy Research
- Stakeholder Walkthroughs: Utilized internal subject matter experts (SMEs) as proxies to map out the non-negotiable workflows for each role.
- Data Mapping: Audited the required inputs and outputs for all 5 roles to identify overlapping data points (the shared backbone) versus unique views.
[04]THE SOLUTION_
THE SOLUTION
ROLE-AWARE DESIGN, SHARED DATA BACKBONE.
Contextual Dashboards
Stripped away irrelevant features per role. Clients see simplified progress trackers; Architects access complex annotation flows; Contractors manage fast-paced site bids.
Single Source of Truth
Ensured that a blueprint updated by an engineer instantly reflects on the contractor's mobile app, eliminating version conflicts.
Modular Component System
Built a highly reusable UI library that allowed the engineering team to rapidly assemble distinct views for Web and Mobile without writing custom code for each.
[05]Reflection_
Reflection
01
Systems Over Screens: Designing for 5 personas simultaneously forces you to think in structural systems. A single layout decision impacts multiple interconnected workflows.
02
Without direct access to end-users, stakeholder walkthroughs become your research. It sharpened my ability to design with incomplete information — a core enterprise skill.
03
Fail Early, Fix Cheaply: Skipping early low-fidelity stress tests to move fast is a false economy. Validating raw assumptions sooner makes downstream corrections significantly cheaper.