Work

Selected projects

Case studies and product work — shipped interfaces, systems thinking, and measurable outcomes.

Semiconductor / Hardware Tech

UX/UI Designer — HMI & System Translator

Semiconductor

"A bug here doesn't just look bad. It destroys the wafer."

The HMI passed hardware validation and keeps machine logic in sync with what operators see and do on screen.

  • HMI / UX/UI Design
13 MonthsConstruction / PropTech

UX/UI Designer

Construction Tech Platform

On this platform, a client, an architect, and a contractor all log in to see “the project” — but each one needs a different view of it to do their job.

A construction platform where clients, architects, engineers, contractors, and agents finally work from the same project, not five different versions of it.

  • UI/UX Design
  • Product Strategy
2026Transportation / Mobility
Btaxi

Product Designer & Project Coordinator

Btaxi

3 apps. 1 person. A market where Grab doesn't operate.

Rider, Driver, Admin — designed and coordinated from scope to handoff. Khmer script, no standard banking API, low-end Android. Every constraint was real.

  • Ride-Hailing
12 monthsB2B SaaS / Customer Feedback
FeedbackMe

Product Design · UX/UI (End-to-end)

FeedbackMe

Onboarding took days. After the rebuild — 2 minutes, no dev required.

12 months. Internal tool to B2B SaaS. Every new client used to need a developer to configure manually. Not anymore.

  • UI/UX Design
2023Childcare / Social Platform
Waku Navi

UX/UI Designer

Waku Navi

A childcare app for Japanese parents — live on App Store and Google Play.

TikTok-style video feed for parenting content. 6 months, mobile + web admin. The client handed me a folder of reference images and a hard deadline.

  • UI/UX Design
60 HoursFashion / E-Commerce
DStore

Solo Product Builder (Design & Full-Stack Development)

DStore

60 hours. Logo, storefront, admin, payments. Solo.

Full e-commerce build for a fashion startup. Next.js + Supabase. Platform is live and ready — waiting on the client's commercial license.

  • E-Commerce
  • Product Builder
  • Product Design
2023Agri-Tech / SaaS

Product Design · UX/UI (End-to-end)

Aotomatic

The client asked for a redesign. The real problem was 16 disconnected steps for one routine task.

Aquaculture data entry — 16 steps down to 4. Same backend rules. Completely different experience.

  • UI/UX Design

These case studies reflect my approach to clarity, usability, and design systems. Each project pairs research with shippable interfaces.

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