12 monthsB2B SaaS / Customer Feedback
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12 months. Internal tool to B2B SaaS. Every new client used to need a developer to configure manually. Not anymore.
- UI/UX Design
Designing Waku Navi Childcare Social Ecosystem.
Built a complete product ecosystem from the ground up for the Japanese market — including Mobile App (iOS/Android) and Web Admin — for SkipJob's childcare social networking product.
[01]IMPACT & SUMMARY_
A SHORT-VIDEO SOCIAL ECOSYSTEM SHIPPED IN 6 MONTHS.
Live
Launched on App Store & Google Play Japan
6 Months
End-to-end delivery: Mobile App + Web Admin
Designed and shipped a comprehensive childcare social platform for the Japanese market.
The ecosystem centers around a TikTok-style short video feed to educate young parents, backed by a robust operational CMS.
Executive Summary
- The Challenge: Young Japanese parents face a steep learning curve in childcare. The client envisioned a solution but provided highly fragmented, collage-style visual specs.
- The Solution: Delivered a frictionless swipe-led mobile app and a structured Web Admin, translating messy ideas into a scalable system.
- My Role: Sole UI/UX Designer, balancing user engagement with strict agency timeline constraints.
[02]THE PROBLEM_
THE PROBLEM
FRAGMENTED IDEAS VS. PRODUCTION REALITY.
The core objective was to lower the barrier to childcare knowledge for inexperienced parents through engaging short-form content. However, the initial inputs for the Web Admin were disjointed "Frankenstein" image collages rather than a cohesive product vision.
[03]DISCOVERY & APPROACH_
DISCOVERY & APPROACH
PRAGMATIC DISCOVERY IN A FAST-PACED AGENCY.
Operating from Vietnam for the Japanese market meant traditional user interviews were unfeasible given the timeline. Discovery required a highly pragmatic, technology-driven approach.
Agency Discovery Tactics
- AI-Assisted Contextualization: Leveraged Large Language Models (AI) as a rapid research partner to decode Japanese cultural nuances, childcare habits, and standard UI patterns.
- Spec Deconstruction: Broke down the client's visual collages, rejecting unscalable ideas and proposing logical, buildable admin architectures.
- Scope Negotiation: Acted as a gatekeeper, aligning the client's vision with the engineering team's capacity to ensure on-time delivery.
[04]THE SOLUTION_
THE SOLUTION
ENGAGING UX WITHIN STRICT BOUNDARIES.
STRATEGIC DECISIONS
Frictionless Consumption
Designed a TikTok-style vertical video feed, utilizing an established mental model to lower the cognitive barrier for exhausted parents.
CMS Standardization
Transformed fragmented client requests into a modular Web Admin, empowering the team to manage content and users efficiently.
Ruthless Prioritization
Kept the mobile experience hyper-focused on core playback and content discovery, refusing to dilute the MVP with complex edge cases.
[05]REFLECTION_
REFLECTION
01
AI as a Research Partner: When direct user access is blocked, AI is a powerful proxy to bridge cultural and contextual gaps rapidly.
02
Design is Negotiation: Half of a product designer's job is translating client collages into scalable systems and saying "no" to protect the timeline.
03
Familiarity Wins: Using established interaction models (like swipe feeds) ensures immediate user adoption for new target audiences.